220 Things to Know About Digital Marketing Analytics Tools

If you’re a marketer who’s been struggling with digital marketing analytics, this is the book for you. Packed with useful terms, their meanings, and real-world applications, this book will help you understand digital marketing analytics tools.

Inside, you'll find comprehensive glossary entries on a wide array of digital marketing analytics terms. You'll learn the ins and outs of key performance indicators, customer journeys, segmentation, and more. With this knowledge at your fingertips, you can master the art of digital marketing analytics and better serve your business.

Whether you’re just starting out or you’ve been using digital marketing analytics for years, this book will provide valuable insight and help to improve your understanding. You'll emerge better prepared to make informed decisions and create more targeted, effective marketing campaigns.