260 Things to Know About Mobile Advertising Platforms

If you're looking to dive into the world of mobile advertising platforms, this book is a handy resource. It's a glossary-style book that offers clear definitions of the most important terms and concepts you'll need to know to operate in this space. Whether you're a business owner, marketer, or just someone looking to learn more about the industry, this book is an essential tool.

In the pages of this book, you'll find comprehensive definitions of terms like ad exchange, programmatic advertising, ad fraud, and much more. Each entry is clear, concise, and easy to understand, so you can quickly grasp the complex concepts that are central to mobile advertising. Plus, the book is organized in a way that ensures you can easily find what you're looking for – whether you're struggling with a specific term or just looking to expand your knowledge. Overall, this is a must-have resource for anyone who wants to learn more about mobile advertising platforms.