260 Things to Know When Interviewing for a Web Analytics Specialist Position

This book provides an extensive compilation of vocabulary, concepts and definitions commonly used in the web analytics industry. Specifically written for those who are looking to apply for a specialist position, this glossary-type book aims to help job seekers to prepare for their interviews by providing them with an understanding of the jargon that is commonly used in the field.

The book covers a wide range of topics, including measuring website traffic, evaluating user behavior and optimizing websites to increase revenue. It delves into the fundamental concepts and tools used in analytics, such as clickstream data, user segmentation, conversion tracking, A/B testing and multivariate testing. Each term and definition is explained in a concise and straightforward manner, making it easy for readers to understand and remember the key information.

With its comprehensive coverage of web analytics jargon, this book is a valuable reference that will not only help candidates prepare for their interviews, but also aid professionals in the field who wish to deepen their understanding of web analytics concepts and language.